Spectacular Dubai light show breaks records
Wednesday, 11 July 2018
dubaiThe show was an atmospheric fusion of fountains, light, sound and video
UAE - The Burj Khalifa's transformation into the world's tallest World Cup scoreboard is stunning fans in Dubai and around the world. During each match, the 828m high building's 1.2m LEDs act as pixels to display a live stream of updates, and light up with the flag of the winning nation. This is just the latest innovation at the world's tallest skyscraper, which continues to establish itself as a focus for world-class technology and events.
Six months ago, it all kicked off with a spectacular New Year's Eve Light Up 2018 launch, masterminded by Emaar Properties and realised by AO Creative, that broke from all conventions to stage a Guinness world record-breaking, multimedia light and sound show.
Emaar Properties' ambitious vision for the New Year's Eve event was fulfilled by AO Creative, the creative division of Arts Outdoor Lighting Technology. More than one million people descended on Dubai to watch it live. In addition, over 2.5 billion viewers saw it through live TV broadcasts and online streams.
From the outset, Emaar Properties' vision was to create the most advanced and visually exciting New Year countdown on the planet. At times space warping, the immersive installation visually remodelled the 828-metre-tall Burj Khalifa tower and its surrounding area, enabling audiences to see Dubai from a whole new perspective.
AO Creative executive producer, Marco Niedermeier explains: "Our task was to deliver 'the biggest show in the world' and make a positive, lasting impression, not only on the guests celebrating in Downtown Dubai, but on the entire world. Emaar Properties' idea was to create a spectacle on a different scale from the usual New Year's Eve celebration. They trusted in our ability to deliver, and gave us complete licence to develop this fresh, radical concept."
The result was an atmospheric fusion of fountains, light, sound and video. Inspirational content included Arabic calligraphy, geometric designs and the story of Sheikh Zayed bin Sultan Al Nahyan, the UAE's first president. The LED façade of the tower acted as the central storytelling element, while sharp beams of light framed the building's distinctive shape.
(Jim Evans)

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