TechLED and 4-Wall prepare ASDA for Pride
Tuesday, 13 August 2019
techled-prideasdaleeds1The movement’s traditional bright rainbow colours light ASDA’s head office in Leeds
UK - To demonstrate its support for Leeds Pride, ASDA’s head office in the Leeds city centre came out once again in the movement’s traditional bright rainbow colours, with the help of TechLED and 4-Wall.
To achieve the required look, 4-Wall’s Ben Perrin specified SGM Q7 wide-angled LED flood fixtures to be distributed evenly under the eaves of the building perimeter. For the building entrance, the tighter beam angle of SGM P5 architectural LED wash lights area, highlighted the features of the entryway.
Perrin’s choice was based upon the two-fold suitability of the products to the job, explaining the SGM fixtures are “really wide-angled, really soft, really bright, produce really good pastel colours and because they feature in-built wireless control, they ensure the install and removal was really quick”.
SGM’s Q7 is a multi-function flood light with blinder and strobe capabilities. IP65-rated for outdoor use, it features 2000 RGBW SMD LEDs. Featuring a colour temperature of 5,700K, and a high output of over 25,000 lumens, its wide beam angle of 110° gave a vibrant wash to the ASDA building from the fewest possible fixtures - to further ease the installation time.
The SGM P5 gives the same high-performance RGBW colour, in this instance through a 43°, 21° 15° interchangeable lens. Activated by wireless DMX, the colours swirled through a slow rainbow chase.
TechLED’s managing director, Gordon Addison, says: “ASDA head office is happy once again with the statement we’ve created on its behalf. They turn to TechLED for a professional job and with 4-Wall we executed this within the very short period of time we are allocated for installation. The quality of the light show stood out as a real statement next to other building trying to achieve the same effect.”
(Jim Evans)

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