United Brands appointed Optocore distributor
- Details
Tine Helmle, Optocore director of sales and marketing, comments: “With the expansion of our product portfolio such as Festival Box, AutoRouter and our Madi series United Brands was a perfect match. Due to their expertise and long-time experience in install and live events they bring huge potential in placing Optocore as the main sound distribution network on the market.”
United B’s Jens ‘Bubbes’ Steffan, who will largely oversee the Optocore account, adds: “We were familiar with Optocore technology through our distribution of DiGiCo [digital consoles]. So it was just a small step to contact Optocore. The company has a lot of very interesting products, which perfectly match our customers’ demands.”
Discussions had started back in early March, he reports. “We think Optocore is the only really professional solution for transporting audio in the digital domain. Based on our high standards with DiGiCo and Adamson, it is a perfect fit with all our other brands.”
United B has wasted no time in getting started. Having already received formal Optocore training, the company has purchased a demo system and stock comprising Festival Box Petit, AutoRouter, DD32R-FX, DD4MR-FX and X6R-FX in different versions.
“We will use all of these options to create awareness,” he concludes. United B will be systematically introducing clients to the new portfolio, with two key dates in January: Hamburg Open 2020 (22-23 January) and United B Winter Summit (28-29 January) earmarked for further exposure.
(Jim Evans)
