Visual Productions appoints AVL as distributor
Tuesday, 15 May 2018
visualproductionsVisual Productions’ Zoë Castle & Maarten Donath with AVL’s Luc Buytaert
Europe - Lighting control manufacturer Visual Productions has concluded a distribution deal for Belgium with Audio Visual Lighting.
Audio Visual Lighting technical manager Luc Buytaert approached Visual Productions to discuss distribution. The timing could not have been better for Visual Productions. For the past months Visual Productions account manager for Belgium, Maarten Donath, has been successfully developing the market working directly with installers, designers and local resellers. It was clear that the interest in and usage of the core products in Belgium was rapidly growing.
A full distribution deal was exactly the required next step. AVL is a well-established distribution company serving both the Dutch and French speaking markets in Belgium. Alongside sales manager Yolanda Eliano, Buytaert has built a successful distribution company which has gained an outstanding reputation in Belgium.
Says Donath of this distribution deal, “What a wonderful opportunity to work with such a highly respected company in Belgium. They have been continuously building brands on the Belgium market and have a great affinity for lighting control. We are delighted to have such knowledgeable, reliable 24/7 support in local languages available for our customers.”
Buytaert confirms that they “were looking for architectural controllers to be used in museums, shops, theme parks etc. This we found in the VP products. Also very important was that the products were stable and almost maintenance free. Because all VP products are solid state, the choice was easy to make.”
With the introduction of the TimeCore last year, this confirmed to Buytaert that Visual Productions has the right range of products for his customers throughout Belgium and Luxembourg too.
“Last but not least, we have a lot of customers that use timecode. But every show is different, some use Midi Timecode, others SMPTE. So, all equipment needs the right interface. But now with the Timecore, they can take in any kind of timecode, and distribute it to the type of timecode they want. Even sending it via ArtNet thru the network.”
(Jim Evans)

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