WORK PRO expands LightShark distribution
- Details
Effective immediately, the following companies are exclusively responsible for LightShark sales, support, training and marketing in their respective territories: United States of America — Blizzard Lighting; Canada — AVL Media Group; France — Freevox; Switzerland — Plus Music; Colombia, Panama and Venezuela — Audio Concept.
“LightShark was something of a bold departure for WORK PRO, going way beyond the capabilities of any lighting control products we’ve released in the past,” explains Juan Jose Vila, WORK PRO’s chief sales officer. “Awareness of the console and its advantages and impressive price point has spread fast and orders are very healthy. Very rapidly following its launch, we were aware that we would need in some cases to create completely new international distribution channels for the product, distinct in certain territories from our existing routes to market.
“We have made great progress in the past few months putting those channels in place, and are delighted to announce these new partnerships in LightShark’s key markets. Of course, we are continuing to negotiate arrangements for LightShark distribution in other territories; we will be making more announcements about these in the near future.”
(Jim Evans)
