Holotronica confirms distribution deal with Gerriets

Europe - Holotronica, owner of Holo-Gauze, 3D display solution for large hologram effects, has announced Gerriets GmbH as its exclusive European sales partner. The German company will distribute Holo-Gauze in the UK, Europe and Russia and featured the system on its stand at Prolight and Sound in Frankfurt.
“Gerriets is enthusiastic about this partnership with Holotronica for Holo-Gauze and is looking forward to a great future for this product,” comments Andreas Gause, director for marketing and key account management at Gerriets.
“We’re absolutely delighted to be partnering with Gerriets and look forward to seeing Holo-Gauze being used in even more countries and for even more fantastic events and broadcasts,” says Holo-Gauze inventor and Holotronica owner/CEO Stuart Warren-Hill. “Holo-Gauze is ideal for live events, allowing live performers to be situated behind our near-invisible gauze while visually stunning holographic effects appear to float in front of them. Holo-Gauze makes the seemingly impossible possible.”
Holo-Gauze was recently instrumental in realising Beyoncé’s holographically-enhanced performance during this year’s Grammy Awards. The artist’s near-15-minute extravaganza included content created by Beyoncé’s own Parkwood Entertainment management company, with a huge, highly transparent and reflective 40’ x 22’ Holo-Gauze screen helping to deliver the holographic magic.
(Jim Evans)

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