Arcstream AV sourced a massive 25m x 10m projection screen which formed a backdrop to the stage set, Hipnose Events used six Barco 20K projectors edge blended to create the image.
Arcstream commissioned Harkness Screens to manufacture the Translite Midnight Rear projection screen, a dark grey screen which produced a stage backdrop,ommiting all ambient light in the venue, as well as giving perfect contrast to the image.
The laser show heralded the moment when the new logo was revealed with three 10 watt Arctos lasers and two 6.5watt ARX full colour lasers, all controlled with Pangolin Laser Show Software, in addition 72 diffraction mirrors were rigged to bounce laser beams all over the room covering the space.
In a futuristic twist to proceedings, the projection screen featured a 3D reveal of the logo, facilitated by MagicSymbol technology from Inition. A set of HD broadcast cameras filmed the stage, and as the CEO introduced the logo he held a card symbol to the camera, which was picked up by the MagicSymbol technology and used to create a 3D image as if the CEO was holding the logo, which was in turn projected onto the huge screen behind him.
Held at Pavilhão Atlântico in Parque das Nacoes the event featured tailored launches for the media, the company's 5000 employees and key sales teams.
(Jim Evans)
