Yann KOZIOL, ESL's purchasing manager, says: "This is a great opportunity for ESL to extend our range with the addition of high quality VMB products. The value for money is also very interesting with the VMB range and the product is already very well received in the market."
ESL president Alain Cornevaux adds: "The partnership between VMB and ESL is an exciting challenge and completes our strategy of distribution of quality products."
VMB's export manager Ben Sinclair comments: "ESL's reputation in the French market is well established and it was an obvious choice to hand them the distribution of VMB. We have always had a strong presence in France and I am sure that ESL will only strengthen that presence even further. ESL has a great portfolio of brands and I am really pleased that they have added VMB to that portfolio."
(Jim Evans)
