"The architect designed the building with a number of areas on the exterior walls that the retail outlets in Dukenburg can rent for advertising purposes," explains Hecla's new business manager, Jos den Hartog. "JVH believed that LED screens were the perfect visual medium for two of these areas, with one screen situated next to the main entrance of the centre and opposite the bus and train station, whilst the other is close to the busiest roundabout in Nijmegen. Both are ideal for maximum exposure."
However, there were major constraints imposed by the architect - whatever advertising medium was to be used, it could only extend 24cm out from the building, meaning JVH's LED screens could not be any thicker than that.
This posed a major challenge for Hecla, as there was no screen on the market sufficiently slim to accommodate those dimensions. "When I first spoke to JVH about the project, I recommended Lighthouse P19 19mm screens," recalls den Hartog. "But they were far too thick, so I explained the situation to Lighthouse and we decided that the solution was to produce a custom built version of its S10 10mm visual resolution signage panel with thickness of only 21cm to meet the requirements."
Another part of Hecla's service to JVH was to help them apply to the local council for the relevant permits for the screens, providing evidence of all necessary requirements such as automatic brightness control, which is essential for a screen that faces moving traffic.
With permission granted and the new S10 panels as the solution for both the architect's specification, two 3.84m (w) x 3.84m (h)) screens were mounted close to the wall, each with custom-made support structure behind it to allow it to be pulled away from the wall and the structure used to stand on for servicing to be performed.
"It is important for us to work closely with our customers, finding out what they need and working out a solution to a particular challenge," says Lighthouse director, Roberto Segato. "We have collaborated with Hecla on a number of occasions to come up with a custom-built product that will satisfy their customers needs. The JVH S10 screen is the latest example of the dynamic partnership between Lighthouse and Hecla."
(Jim Evans)
