PALME Middle East exhibition director Richard Brook brings the added experience of having piloted last year's inaugural Middle East EVENT Show. Attracting professionals from both the corporate (MICE) and concert staging sectors, organisers, Informa Exhibitions, will this year run the two events side by side at DICEC - and Brook believes this will create "an enormous synergy".
However, he adds, "While the live event market contributes millions of dollars to the local economy, the AV integration sector is also enjoying a period of growth right across the GCC." This has enabled Informa to place heavy focus on Install-ME, the long-running vertical show that operates under the PALME Middle East umbrella, in both the commercial and domestic segments.
"The construction sector is an important one within the Informa events portfolio and we will be using our extensive databases to access those vertical markets."
(Jim Evans)
