Italy - Last September, Proel organised a number of important strategic events. The Benelux Meeting was held in early September at Proel's headquarters in Sant'Omero. Organised together with the distributor Heuff Sound & Vision, this event concerned strategy sharing with dealers from the Netherlands.

After a visit to the production and logistics centres in Sant'Omero, they got to participate in demonstrations, seminars and presentations of the entire Proel product range, as well as a tasting of Italian specialties.

Soon after, Proel organised the Moto GP Show in Italy, travelling between Sant'Omero, Cattolica and Misano Adriatico.

In collaboration with Italiacorre, Proel held the first Moto GP Event, on the occasion of the San Marino Motorcycle Grand Prix, in Misano Adriatico (RN). In addition to guided visits to the Proel Headquarters and to the R&D centre in Cattolica (RN), the new Proel distributors from Norway, Sweden, Germany, France, Austria and Turkey were hosted in the VIP area in the MotoGP village at the track. Here, they got to enjoy the main race on Sunday, coincidentally won by local hero, Valentino Rossi of the Yamaha Team.

(Jim Evans)


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