UK - Video was used for the first time to project giant images onto the 353ft high Shell Building on the South Bank of the River Thames for the Mayor of London's 2008-09 New Year's Eve celebrations.

E/T/C London created a projection concept and suggested that they harness the flexibility and power of video for the first time on this event, on which E/T/C has worked for producers Jack Morton Worldwide for the last five years. With LG Electronics coming onboard as a new sponsor, they wanted to up the production values, making the show something extra special and more spectacular this year.

E/T/C's Ross Ashton says: "It was another milestone in giant video projection for E/T/C London, and probably the UK's largest New Year video installation to date as well as a great opportunity for us to move the company forward."

E/T/C's Richard Porter designed the technical installation, which utilised 24 Christie S+20K projectors, all rigged vertically, and run in 12 overlaid pairs. These covered a 12 zone grid on the river facing fascia of the building.

The projectors were positioned 150m away from the Shell Tower in a 12m tall purpose built structure, together with a complex E/T/C OnlyView control system that was set up in an adjacent cabin, and operated by Richard Porter for the show.

The get-in commenced on 27 December, with E/T/C engineers Robin Darraux, Patrice Lefevre and Glenn Jenkins. Jack Morton's project manager was Jim Donald.

(Jim Evans)


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