Spain - LA Audio has appointed a new distributor in Spain, Lexon SA, taking over the responsibilities of sales and marketing the LA Audio brand in this territory. Lexon was established in 1977 with offices in Sarriá, Barcelona, and Santibáñez de Béjar, Madrid. Its primary business is the import and distribution of professional audio and video products for fixed installations, rental companies, contractors, consultants and engineering companies. Lexon also supplies specific products to the broadcast sector, as well recording and post-production in studios. It operates in the whole of the Spanish territory, including the Canary and Balearic Islands, with over 1,300 regular customers. Other than LA Audio, Lexon distribute BSS, Cedar, Schoeps and many other recognized brand names.

Eva Thullen, assistant manager of Lexon, says: "We are very happy about taking the LA Audio line on board as it will complete our portfolio of high end products. LA Audio is a fairly young company but with excellent products and is very sensitive to what the market trends are." Luke Baldry, director of sales and marketing for Audient and LA Audio says of the new appointment: "We are very pleased that Lexon are on board. This greatly improves the opportunities for expansion of the LA Audio range in Spain."

LA Audio and Audient PLC have recently announced the formation of a strategic alliance that will see the operations of the two companies merge in a new joint venture under the Audient plc umbrella. Key members of the team at Expotus, previous distributors for LA Audio and Audient, will also be joining the two companies to form a new sales and marketing department.

(Lee Baldock)


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