Martin Audio appoints Atempo as Turkish distributor
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The addition of Martin Audio to their distribution portfolio is a significant step, according to co-owner and CEO, Volkan Konuralp. “We have recognised the constant improvement of the brand and development of the Martin Audio portfolio since their acquisition by Focusrite and we believed the products would fit perfectly with our current portfolio and customers.”
Thus, back in late November they initiated talks with the British manufacturer, proposing the idea of a partnership deal for Turkey, which took effect at the beginning of January.
Martin Audio’s international sales director, Brad Watson, was highly receptive to the idea. “Atempo are a well-established family run organisation, serving a broad range of vertical markets,” he stated. “The business has close to 40 years’ worth of experience in the pro and commercial audio markets in Turkey and its affiliated regions.”
Atempo’s priority will be to reinstate the brand’s profile in both the touring and installation markets. “While Martin Audio has good brand recognition, in Turkey it has largely been based on an image of the past. We aim to highlight the company’s forward-thinking brand values and portfolio to grow its market share,” notes Konuralp.
In summary, Volkan Konuralp states: “Strong and long-lasting partnerships are built on honesty and open communication, and this is exactly what we have felt and seen in the Martin Audio family. We are greatly looking forward to the journey ahead.”
