PRG and MADO XR create virtual Studio-xR
Friday, 14 May 2021
madoxrsetdesert22Inside the Virtual Production Studio-xR
France - PRG and MADO XR has launched Virtual Production Studio-xR, a 360-° LED facility powered by Brompton Technology Tessera SX40 4K LED processing. The space “brings the power of virtual production to any type of pre-recorded or live production” and features ROE Visual LED panels, with multiple Tessera LED processors running the entire set-up.
“Situated on the outskirts of Paris at the historic TSF Studios, we designed a modular studio of approximately 800m2 to provide full control over both the lighting and the filmed scenes in a realtime recording environment. We have put a team together that is fully dedicated to the studio and is composed of PRG and MADO XR staff who will be able to advise and guide you in the realisation of your projects,” comments Thierry Kra, managing director of PRG France.
Louis De Castro, CEO and co-founder of MADO XR, utilised over 10 years of experience working with some of the biggest fashion houses, including Valentino, Yves Saint Laurent and luxury brands such as Cartier and Baccarat, to merge his creative industry knowledge with PRG’s global reach and technical expertise to create a top notch XR studio.
“Our studio is 15m wide by 5m tall and 7m deep, meaning it has an LED backwall, a ceiling, a floor and front panels, which is a unique offering in France,” comments Yves Winand, PRG’s senior video project manager & technical advisor. “Together with MADO XR, we pulled together a set of technologies for real time tracked images to be rendered with extremely low latency, allowing the actors to be immersed in photorealistic 3-D environments that up until now were unimaginable for a live set up. The choice for the Brompton Tessera processing was obvious right from the start.”
115sq.m of ROE BO2 2.8mm LED panels are used for the curved LED back wall; 105sq.m of ROE BM4 including the latest generation matt covers for the floor; and 75sq.m of ROE CB5 panels for the ceiling and front wall that create effective virtual lighting. This powerful set-up is complemented by equally impressive processing, with Tessera SX40 LED processors running the complete LED cave. The set is constructed to be fully modular, with the LED floor, ceiling and front wall easily moved to suit specific production requirements.
According to the MADO XR team, Tessera’s On Screen Colour Adjustment and ChromaTune were features they found especially useful. “In XR, the relationship between the colour profile offered by the LED processor in relation to what the sensor of the camera is receiving is extremely important,” adds De Castro.

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