Vari-Lite Inc promotes Bratcher to VP Operations

Vari-Lite Inc has promoted Richard Bratcher to vice-president of operations. The move comes at a time when the manufacturing and shipment of the new and highly popular VL1000 ellipsoidal reflector spotlight is at an all-time high, say Vari-Lite. "The success of the VL1000 ERS product line has been tremendous," said Vari-Lite President and COO Clay Powers. "As we continue to grow as a manufacturer, we want to ensure that the manufacture and assembly of all Vari*Lite products continues to improve to meet the expectations of a very demanding market. Continuous improvement of our assembly operations along with all company processes will allow us to remain competitive going forward."

Bratcher, a member of the Vari-Lite family since 1983, will oversee all manufacturing and assembly operations at the Vari-Lite headquarters in Dallas. In addition, Bratcher will continue to head Vari-Lite's Customer Service Department. Prior to joining Vari-Lite, Bratcher served as president, CEO and director of Showco Inc. "Richard is a hard-working, dedicated manager who has always been focused on continuous improvements of company processes," Powers said. "He is a competitor, a great leader of people and a tireless evangelist of change. I can't imagine a better teammate in today's extremely competitive business."

(Lee Baldock)

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