"The partnership is important to us commercially, technically, and also from an image standpoint," said Lightpower managing director Ralph-Jörg Wezorke. "Vari*Lite products are much more than multi-functional lighting fixtures. There is a special feeling about using Vari-Lite, from the products themselves to the quality service and support the company provides. Because Lightpower is an experienced and well-structured sales company, we can extend that level of service into the markets we serve."
Lightpower will offer customers in Germany an outlet to purchase the full line of Vari*Lite for sale automated lighting products, including the Series 2000 fixtures as well as the recently introduced VL1000 ERS luminaire, which has received high praise and accolades throughout the industry. The products are expected to arrive and be ready for purchase by mid-May. "The German market is very significant for automated lighting in Europe," said Bob Schacherl, Vari-Lite vice-president of sales and marketing, "particularly with the VL1000 ERS luminaire lending itself to affordable permanent installations. Lightpower is one of the leading dealers in the region and has established a reputation of delivering exceptional service to its customers. The partnership was a natural fit."
"As evidenced with their newest automated lighting products, Vari-Lite continues to serve as the leader and mentor of the modern stage lighting world," Wezorke said. "The relationship between Lightpower and Vari-Lite allows us to distribute the best products in the industry to the high level markets in the shortest amount of time."
The agreement completes a critical link in Vari-Lite's establishment of a worldwide sales distribution network. Partnerships are also in place in Benelux, Denmark, Finland, Italy, Latvia and Norway.
(Lee Baldock)
