Genelec targets growth in Mexico
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This new partnership will complement Genelec’s long standing relationship with pro audio distributor VARI, who will continue to serve Genelec’s professional customers in Mexico, particularly those in the important music recording and broadcast segments.
“It is a pleasure to begin our business relationship with Genelec,” declares Jaime Celis, general manager of Representaciones de Audio. “Both companies share family values that strengthen our way of working together. This collaboration will allow us to expand and strengthen our product range, and provide innovative solutions for the integration of AV projects.”
“Representaciones de Audio has an excellent reputation as a serious and reliable company, with a decades-long track record in audio distribution,” adds Miguel Domínguez, Genelec’s sales manager for Latin America. “We know that Representaciones has the capacity to develop the local market significantly, and with VARI continuing to provide their deep experience and knowledge of the professional music and broadcast segments, we see enormous growth potential in Mexico.”
