Mauro Goia comments on his new appointment: "I am very enthusiastic of this interesting and demanding challenge. I am thinking of an integrated marketing, as a kind of connection among the corporate activities, with the main purpose of giving Proel the right consideration and international echo."
"In the last few years," says Goia, "Proel has been showing a considerable growth in both its turnover and production . . . Therefore we need to set up a clear and global communicationtogether with some innovative marketing strategies."
(Lee Baldock)
