Powersoft appoints CRO for China
Monday, 20 December 2021
abby-2Abby Hu - chief representative officer in China
China - Powersoft has appointed Abby Hu to the newly-created role of chief representative officer in China, where her main responsibilities will be supporting and growing brand awareness throughout the Chinese market.
Hu brings over 10 years of experience in the AV industry to the role, having previously worked for a systems integration company specialising in conference, broadcasting and theatre.
Hu is no stranger to Powersoft, as she previously worked alongside Ezpro, Powersoft’s Chinese distributor, in conjunction with a project for Universal Studios. Hu states: “At its very foundation, Powersoft is a great brand. I believe my participation can really enhance the influence of Powersoft and its potential to flourish in new markets.”
"We are very excited to welcome Abby to our team at Powersoft,” comments Luca Giorgi at Powersoft. “Her regional expertise in business development will be invaluable for this position. We look forward to working alongside Abby to further our growing commitment in China.”
Hu’s first responsibilities will be to concentrate on vertical markets such as theatre performance, broadcasting and entertainment. “There is also great potential in Powersoft’s OEM strategy in this market,” she adds.

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