ESS provided the temporary structure for Orange in Bucharest.
Bucharest, the capital of Romania, witnessed a dramatic new development right in the heart of the city earlier this month. Communications company Orange was inspired to use a live concept to bring a part of their current marketing strategy to life, and in doing so engage their audience directly.

Park Avenue, based in London, worked closely with Orange’s Global Corporate Articulation team to devise the concept, a simple structure as the device to house a series of events for Orange. Park Avenue turned to Edwin Shirley Staging’s (ESS) London office to realize the concept. The entire project was installed and commissioned on site at the first attempt in less than one working week and remained in place for events scheduled between 5 April and 9 April.

(Ruth Rossington)


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