Broadbent was one of the original founders of CRS in 1995 and moved with the company, becoming sales director, when the Longville Group acquired it in 1999. Broadbent not only has a background in sales but also mechanical engineering, which is crucial in what is a technical, installation and solution driven market.
Broadbent said: "The restructure at Longville has created a great opportunity for our businesses to focus on their own unique strengths and customer base. We are excited at the opportunities which lie ahead, the teams at CRS and Powerent are ready to rise to the challenge."
The appointment follows a complete restructure of the Longville Group which is now operating as three separate businesses giving greater focus to its individual equipment specialities.
(Sarah Rushton-Read)
