As at the IAA motor show in Frankfurt where the Mercedes-Benz booth featured an 1800sqm (12 x 150m) circular facade composed of 47,000 MiPIX intelligent LED pixel blocks from Barco, the Detroit presentation was supported by media equipment from XL Video employing the same SMD LED technology. At the NAIAS, the 'media façade' theme was carried a stage further. The architecture for the booth was the work of KTP, whilst Atelier Markgraph handled the planning and communication. Integrated into the ring facade - used for the playback of intelligent lighting effects - two convex video walls comprising 11m x 6m (W x H) Barco Ilite 10 video tiles.
On the main stage and at the press conference, a high-resolution modular display composed of 13m x 7m (W x H) Barco ILite 6 LED tiles was a key feature of the presentation. XL Video also installed a large number of plasma and LCD screens at the booth, networking them with a media control system that permitted content to be sourced from DVD or HD players.
Meanwhile the video equipment on the Toyota, Nissan, Infinity, Honda, Chrysler, Accura and Porsche stands at the NAIAS show in Detroit was supplied by XL Video's US subsidiary, XL Video Inc.
(Sarah Rushton-Read)
