Soundwise of Denmark embraces Elation
- Details
Denmark - For production and rental company Soundwise, choosing to carry Elation lighting products in a market with more traditional preferences is a strategic move aimed at providing special offerings.
“Denmark has traditionally been quite conservative when it comes to entertainment lighting equipment,” shares Lars Thorsager, founder and sales director at Soundwise. He says however that the trend is beginning to turn, albeit slowly. “As the market here begins to realise that there are other innovative products out there that can set them apart, it’s getting a bit easier to specify other gear.”
Lars founded Soundwise in 2001 in Denmark’s second largest city, Aarhus, and first invested in Elation lighting in 2014. “Elation offered something unique that othe
“Denmark has traditionally been quite conservative when it comes to entertainment lighting equipment,” shares Lars Thorsager, founder and sales director at Soundwise. He says however that the trend is beginning to turn, albeit slowly. “As the market here begins to realise that there are other innovative products out there that can set them apart, it’s getting a bit easier to specify other gear.”
Lars founded Soundwise in 2001 in Denmark’s second largest city, Aarhus, and first invested in Elation lighting in 2014. “Elation offered something unique that othe
