Powersoft appoints Concept Audio in Malaysia
Thursday, 3 January 2019
concept-audio-left-and-powersoft-rightConcept Audio bills itself as the complete AV equipment distributor in the region
Malaysia - Powersoft has appointed Concept Audio as its distributor in Malaysia.
Concept Audio is a complete AV equipment supplier that provides gear as well as system designs, project implementation and system integration. The company also distributes Coolux, Clearcom, Shure, Nexo, Quest Engineering and JBL.
Castrit Lim, sales director of Concept Audio, comments: “Powersoft products can deliver more than enough power to any sized sound system, and their reliability is complemented by excellent component quality, compact size, and intuitive functions. We discovered that Powersoft amps would also be the most flexible option for our customers - given the audio products we distribute already - and the value for money is second to none.”
Concept Audio plans to supply its new Powersoft gear to universities and government departments, but the company says it also anticipates “a good response” from integrators, rental companies and end users.
Lim adds: “We believe that the install market is a main growth area for our country at this moment. The majority of spending power here falls under middle and entry market levels, so most clients are looking for the best possible products on an affordable budget. Education in this stage is very important, and we intend to conduct more product introduction events and training seminars in order to promote brand awareness.
“Powersoft has a proven track in helping distributors to educate the markets with their leading sonic technologies, and we are confident that these sessions will be beneficial for the customers as well as the brands themselves, eventually leading to many more Powersoft-driven installations and projects in the region.”
(Jim Evans)

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