Sadler appointed Hive sales director
Tuesday, 9 January 2024
nigel-sadler-sales-director-at-hiveVisitors to ISE 2024 can meet Nigel at the Hive booth in Hall 5
UK - Hive has announced the appointment of Nigel Sadler to the role of sales director. Sadler's background in the world of live entertainment and show business, along with his extensive career, positions him to drive Hive's vision of democratising the media engine market forward.
Sadler has dedicated more than two decades to the lighting and event industry. After working as a teacher at Mountview Theatre School and the BRIT School, Sadler began his industry career as a sales manager at M&M Lighting in 1992, before later taking on influential roles at ETC Europe and DHA. Throughout his career, Sadler has worked on high-profile projects including the Super Bowl, the Academy Awards and worldwide stadium tours of renowned bands and artists.
“Hive aspires to give storytellers, designers, architects and the wider creative industry the best tools possible to display their ideas, whilst providing a noticeable saving on physical space, energy consumption and capital investment,” explains Mark Calvert, co-founder at Hive. “Nigel’s appointment puts him in the driving seat for our own story to be told, giving our customers the confidence they deserve with a trusted industry legend at the helm of our sales department.”
In his role as sales director, Nigel Sadler is responsible for setting up worldwide distribution channels and routes to market for Hive's growing portfolio of media playback solutions.

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