the showroom uses Leyard Europe VEM-series screen walls
Belgium - For nearly a century, Van Marcke, the Belgian family business and international wholesaler of industry-leading brands for sanitary, heating, and renewable energy solutions, has been providing products and services that offer sustainable comfort to its customers.
Earlier this year, it unveiled an entirely digital showroom at its Van Marcke Lab in Antwerp. Despite its compact size of just 80 m², this concept and experience store uses Leyard Europe VEM-series screen walls to empower visitors to create their personalised bathroom. The LED displays, provided and installed by Ocular, a technology company specialising in immersive and interactive installations, enables visitors to digitally assemble their dream bathroom, visualise it in life-size scale, and bring it to life in 3D within their own bathroom space with the guidance of an interior consultant.
Charlotte Packet, merchandising manager at Van Marcke, notes that today’s customers are accustomed to incorporating digital elements into their shopping experiences, even for significant purchases like kitchens, properties, and cars. “The growing demand for personalisation among our customers prompted Van Marcke to embark on a unique and innovative project aimed at making the online purchase of technically complex products, such as bathrooms, more comfortable and tailored to individual needs,” she says.
To bring the concept to life, Van Marcke collaborated with Ocular, leveraging their positive prior experience of working together on a technically demanding project for the Batibouw 2020 exhibition.
"This time, Van Marcke approached us with a request to develop an innovative showroom concept that minimises the need for physical products," says Nicolas Vanden Avenne, Ocular’s founder and CEO. "We were involved right from the start and suggested leveraging Leyard Europe's LED technology and deep screen capabilities, which gives the illusion of 3D depth on a flat surface. Additionally, we assisted in selecting a partner for rendering the content."
Upon entering the Van Marcke Lab concept store, customers are introduced to its product range through interactive touchscreens. The chosen product combinations are then brought to life on the large Leyard Europe LED screens via deep screen technology. Van Marcke's interior consultants assist in placing the product combinations in the customer’s bathroom using an interactive drawing table. The result is visualised in 3D, and a price quote is provided. According to Charlotte Packet, this type of experience aims to meet customer’s expectation for a comprehensive, 360-degree solution.
The Ocular team installed four VEM1.5 LED walls, each measuring 2.4m by 2.4m and one larger high brightness Leyard LPO2.9 LED wall standing at 4m high and 2.5m wide. Nicholas Vanden Avenne notes that the content is rendered in such a way that it makes the customer feel like they are stepping inside their dream bathroom.
“We chose Leyard’s LED solution because of their European production site, short lead time, reliable technical support, and outstanding product quality,” says Nicholas Vanden Avenne. “Having high-quality visualisation technology was crucial in creating the impression that visitors are truly immersed in a life-like bathroom environment with the products on display, and Leyard’s LED screens perfectly fulfilled these requirements.”

Latest Issue. . .