Andy Reed of APR.
UK - Andy Reed's APR Audio is gearing up for expansion into the continental market, setting up to become Europe's largest dry-hire source of Electro-Voice branded sound reinforcement systems. Based in south-west England, APR Audio entered the pro audio rental sector in some style in 2002, purchasing a substantial inventory of EV X-Line, X-Array and XLC system hardware, complete with the latest remote controlled amplifiers and Midas consoles. Reed has been gradually consolidating his equipment stocks; APR now owns the largest dry-hire stock of Electro-Voice equipment in Europe.

With the addition of more staff at his Taunton HQ, Reed is ready to take his operation further afield. "With Electro-Voice systems being specified on so many shows these days, we wanted to take advantage of the opportunities in a larger market. The economics of modern touring, with fewer long tours on the road, make it more viable for sound companies to dry-hire equipment rather than buy it. We can supply everything EV, from a single microphone to a stadium system, at a highly competitive price and with superior back-up service."

In preparation for the new initiative, APR Audio has stocked up with an order of 12 new EV RE-1 wireless microphones, plus "a huge inventory of cable mics. I tried virtually every wireless mic on the market and the RE-1s came out best for me. With ClearScan and the other software options, you can set up a whole show package that'll run an army of mics."

The APR catalogue details three different EV systems, the flagship X-Line and X-Array arena systems, and EV's compact line array, the XLC. Systems can be configured using the new Precision Series remote-controlled amplifiers, or the standard P3000 versions. Gear can be dry-hired on its own, or with system engineers, and any other technical personnel can be sourced if required. Consoles are also available, any design from the Midas range.

Paul Barretta of Shuttlesound, EV's UK distributor, commented: "Andy has shown tremendous commitment to our brands. APR Audio was one of the very first to see the huge benefits of the remote control amplifiers, which, coupled with X-Line and Xlc speakers, make for a formidable and easily controlled system. We look forward to strengthening further our relationship with APR and will continue to support Andy in his business objectives."

(Lee Baldock)


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