Italy - The MTV EMA's attracted the crème of international pop, rock and dance artists to Rome for a glitzy ceremony hosted in a giant Kayam marquee transformed for the evening. To accommodate the guests and artists in comfort, Arena designed and installed the seating plan. In addition to the seats for 3,000 people, the company installed nine staircases and over 150 tonnes of system scaffold to create the elevated tiered seating that ensured a good view for everyone.

Arena Seating worked closely with fellow suppliers StageCo and Kayam through the design process and rain-flooded installation, to interface its equipment to create a safe infrastructure for the televised event. The company had been given only two weeks to translate Italian seating regulations and design a layout to conform, before being given the go ahead to ship the 10 truck loads of equipment and nine crew to Rome.

A further challenge installing the seating derived from the fact that the temporary venue was located on a chariot style horse-racing venue so the nine UK Arena crew managed a local crew of 20 as horses trained around them!

Arena Seating Dave Withey Commented: "After successfully completing a difficult and complicated installation for the 2003 Awards in Edinburgh, we were delighted to be given the opportunity of carrying on our relationship with such a high profile event in the sunnier climes of Rome. Our site crew, as you can imagine, were even more delighted!

(Sarah Rushton-Read)


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