Ben Diaz and Simon Canins
Germany - Astera has announced the establishment of a new product management department as part of its ‘ongoing commitment to enhancing product development and customer satisfaction’.
Simon Canins, newly appointed CTO of Astera said: “We are thrilled to welcome Ben Díaz to the Astera family and embark on an exciting journey of growth and innovation together. Ben’s ability to listen to and understand the evolving needs of our customers makes him the perfect candidate to head up our busy product development. Being able to delegate responsibilities to someone of Ben’s calibre gives me strong confidence in reaching our company’s goals. Together we will create a seamless integration of product excellence and user-centric strategies, aligning with our ongoing mission to remain at the forefront of technological advancements."
Since 2014, Ben Díaz has been working for two leading lighting companies specializing in premium LED technology. His role as senior product manager at ARRI resulted in the creation of the award-winning SkyPanel X. Before that, he had been working for SGM light as head of product management where amongst other things he developed the first IP66 lights for the stage lighting industry.
Ben Díaz said: “Leading the product vision in a high-quality, user-centric brand for both film and entertainment is the logical step forward in my career. What I really like about Astera is that the company solves the real problems of filmmakers, LDs and lighting crews through careful listening, premium quality and smart innovations.”

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