Avolites’ sales team members Steve Warren and Koy Neminathan have just returned from a highly successful workshop and demonstration mission in India. The two-day workshop, held at the King’s Banqueting Hall in Central Bombay, was a hands-on product awareness exercise aimed at increasing knowledge and enlightening existing and prospective owners about the many advantages of Avolites equipment, specifically Pearl 2000 consoles and Art dimmers.

The idea was initiated by sales director Steve Warren, and organised with the help of Viraf Pocha of LIDE and Atul Sonpal of Jagmag Electric. The workshop was attended by over 35 people from more than 10 companies based in and around Bombay. Lighting designers, rental companies and a host of individuals linked directly to the burgeoning 'Bollywood' film industry (now the second largest film production market in the world) attended. Pearls are currently the most popular Avolites console in India. As well as offering some attendees their first hands-on experience with the desk, it also offered a chance for more experienced users to gain and exchange programming tips.

Alongside the three Pearls, Avolites arranged for assorted moving lights to run with each desk, and also had a Visualiser system to allow attendees to experiment with the consoles’ capabilities. An Art 4000 dimmer module, owned by Benny Matthews of Super Rhythms was also supplied for the event. For Avolites, the Workshop also provided an invaluable insight into the special requirements of the Indian market, and the implications for their equipment. In India, lighting professionals are often working in environments where getting a stable and uninterrupted power supply can be a problem, and they also have their own specific connection needs.

Some of the highest profile players in the Indian market attended, including Jagmag Electric, LIDE, Wizcraft, Super Rhythms, Roger Drego and SS Lights.

Steve Warren commented: "The response to our visit was tremendous. I think it was of great help in terms of support and also in developing our relationship with the Indian users."


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