UK - Black Light has helped put some sparkle into the summer through its work on a new drinks promotion for the Aperol Spritz brand. The company's events team has partnered with the brand experiential agency, Lightblue UK, on two high-profile events in Brighton and Manchester.

"We provided a full event package to the organisers" says Black Light's event project manager, David Moffat. "As well as supplying all the necessary stage, sound, AV and control equipment, we also installed and trained the client to manage in our absence."

Aperol Spritz was a sponsor of the 2013 Brighton Fringe Festival, which ran from 3 May to 2 June, and Black Light's equipment was used at the Aperol Spritz Social garden, which contained a large style bar serving Aperol Spritz, a stage with live music, comedy and variety acts, a Spritz booth, interactive game and insta-printers. The Manchester event, located in the Spinningfields area of the city, ran from 24 June and followed a similar theme.

Among the products that Black Light supplied and installed was a custom gobo projector, which allowed the Aperol Spritz logo to be displayed on the underside of a tented saddlespan structure. Black Light's events team also built a series of truss arches that were dressed with topiary to form a hedgerow archway.

"A lot of the lighting we provided was LED to keep power requirements down," says Moffat, who explains that the brief for the project was received in the form of a 3-D CAD drawing. "We used this visualization to develop the project. As both events featured interactive games played on an X-box, our team had to also install a dedicated plasma screen on which these games could be viewed."

"This project shows that we can operate effectively all over the UK," says Black Light's head of company development, Phil Haldane. "Lightblue is a Dubai-based company that works with some of the leading companies in the world. We work for its Glasgow office."

(Jim Evans)


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