MWC is the world's largest exhibition for the mobile phone industry
Spain - With 85,000 people attending over the course of the four days, the Mobile World Congress (MWC) is the world's largest exhibition for the mobile phone industry. Held annually in Barcelona within the purpose-built arena Fira Gran Via, the MWC is renowned as the industry's forum for launching major technological breakthroughs.

Creative Technology (CT) has supplied various exhibitors at this event over the last nine years with the London office providing most of the equipment used. As CT Spain has heavily invested in new equipment, the 2015 event involved a much larger contribution from CT Europe's resources, as well as an increased number of exhibitor stands being delivered.

CT provided services for six international clients with equipment including LED, touchscreens, audio systems, and media servers. One of the most challenging was a gala dinner held in the Museu Nacional d'Art de Catalunya. Working on behalf of Imagination Asia, this event involved rigging a four-sided gondola in one of Barcelona's most iconic museums; a venue that was booked three years in advance.

Matthew Eve, CT business development manager, commented, "The 2015 MWC saw greatly improved collaboration between the European operations.

"Although CT London was heavily involved as usual, CT's Barcelona office was better placed to support brands locally. And with an increased inventory in Spain, we have been able to deliver a greener service to our clients using local resources and crew.

"With offices across the world, we are in a great position to serve the ever-increasing international requirements of our clients, and are looking forward to working more collaboratively with our colleagues on future projects."

(Jim Evans)

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