Celebrating UAE heritage at Liwa Festival in Abu Dhabi
UAE - Creative Technology recently upgraded the workflow within its Middle East team with the help of Stage Precision’s SP software. The Middle East teams, based in Saudi Arabia, Doha and Dubai, have been integrating the tools provided by SP software to help power large-scale events in the region.
“We first heard about Stage Precision about a year ago through social media,” recalls Carlos Aguilar, deputy head of video at Creative Technology ME. “It was the AR tracking capabilities of the SP software that first interested us, so we reached out for more information and began onboarding the tools into our projects. In fact, we first used SP for AR tracking during the Dubai World Cup last year.”
More recently, the Creative Technology team utilised Stage Precision software at Liwa Festival in Abu Dhabi, a week-long celebration of UAE heritage held in the shadow of the 300m-high Moreeb dune, one of the highest sand dunes in the world. The Creative Technology team managed a massive projection mapping project involving 78 projectors, to create a mesmerising display with the help of the control capabilities of SP.
The software's capability to handle the intricacies of controlling multiple projectors simultaneously was crucial for the success of the Liwa Festival projection. "Not all servers can do it like Stage Precision does,” echoes Aguilar. “It simplified our setup significantly, replacing the need for multiple software interfaces."
The Liwa Festival project presented challenges, including the need for precise control functions, failovers and distribution control for the multiple matrices. SP not only met these challenges but also provided a responsive interface for handling cues triggered by the dynamic events taking place on the sand dune. “With SP, we’re able to take at least ten different control-type platforms and bring them into an easy-to-use workflow,” says Aguilar. “From here, we’re able to control and monitor all of our channels and all of our outputs from one place.
"Using SP, it’s easy to handle the complex cues required to execute visuals on this scale,” continues Aguilar. “The interface within SP allowed us to interact quickly and send the correct commands for various scenarios.”

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