Say cheese!
The Netherlands - In the Noord Holland city of Alkmaar cheese is the driving force behind the local economy. As one of the oldest cheese markets in the country, Alkmaar is especially proud of its heritage.

Thousands of visitors descend on the Waagplein (Weighing Square) to take in the delights of the four hundred year old market, held every Friday morning during the summer months. Exactly the right spot for a venue offering all day food and night time club entertainment to establish itself. A decision as sharp, in fact, as a really ripe wedge of aged Gouda.

On the western side of the ancient square is Mojo's, boasting a vintage façade that has not altered in decades but hiding a modern interior of glass and steel within. After hearing a d&b audiotechnik Q-Series system in a local club where he was particularly struck by the directional accuracy of the loudspeakers as well as the quality of sound, new owner Alex op den Weegh opted to use d&b audiotechnik loudspeakers from the White range for Mojo's sound reinforcement system and, through Netherland d&b distributors Audiopro, turned to local company Taverne Productions to make the installation.

"Keeping the sound within designated areas of Mojo's was one of my primary concerns," says Weegh, "The venue is spread over two floors. There's a tight little bar downstairs which is very intimate; here we installed Qi7s and Qi-SUBS, the installation version from the Q-Series driven by D12 amplification, whereas in the big open kitchen upstairs where the buzz and the gorgeous aromas created by our chefs makes for a completely different atmosphere, we went for lots of little 4S speakers with 12S-SUB subwoofers

from the xS-Series.

"More 4S loudspeakers were used in the Lounge area and the DJs use 8Ss for monitors when the club is working as a live music venue. We have invested heavily in mood lighting so that each customer in the one hundred and thirty seats can have the dining or entertainment experience they want. It seems logical for us to do the same for their audio needs, which is why we believe we have the best sound in Alkmaar."

(Jim Evans)


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