Taking place on 22 and 23 June, the event invites worldwide dBTechnologies distributors to attend, giving them an opportunity to get up close and personal with each of the new products. The itinerary is interspersed with four sound demonstrations, some in-house and one in situ, each pitching dBTechnologies products against their competitors.
"We want our distributors to be fully conversant with each of the new active speaker ranges. They need every useful piece of information at their fingertips, so we're giving them the chance to hear, see, and experience our products first hand," says Harald von Falkenstein, dBTechnologies' international sales manager. "These are difficult times, and ensuring that each of our distributors is really convinced by our products can only be beneficial to them, back in their home territories."
Opera Digital, appearing on the scene a decade after the original Opera line, is a range of active speakers that offers high performance and a surprising number of features. These include the in-house designed Digipro Series digital amplifiers, neodymium speaker components and multifunctional polypropylene enclosures which together achieve a surprisingly lightweight package, whilst still offering a high SPL and natural sound reproduction.
Also on the agenda at the convention are short lectures on sales & marketing, an overview of the RCF Group portfolio, strategy and brand positioning and continuous opportunities for distributors to confer with their associates.
"As usual at these events, dBTechnologies' Italian roots inspire a certain relaxed conviviality, so in addition to some hard work we can rely on having a good time," says von Falkenstein.
(Jim Evans)
