USA - Allan Nichols has been appointed as central regional sales manager for DiGiCo LLC. He will also manage the new DiGiCo sales office at the SoundCheck facility in Nashville, Tennessee. Nichols joins DiGiCo after a four-year stint as sales director for Allen & Heath USA. Previously he has worked for a number of audio console companies as director of sales and marketing for Crest Audio, vice-president of sales and marketing for Soundcraft/AMEK USA and six years as national sales manager for Klark-Teknik, DDA and Midas.

"I worked with Allan at Midas, so it's great to have him back as he truly understands audio mixing products," said Ivan Schwartz, sales manager for DiGiCo LLC. "This makes him the ideal candidate to help further grow DiGiCo's very successful business here in the States."

Nichols comments: "DiGiCo offers exceptional technology for touring companies, broadcasters, contractors and performance venues of all types, I am fortunate enough to know many people in the industry, and I look forward to introducing them to DiGiCo products.

(Sarah Rushton-Read)26 Jan 2004


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