Digigram redesigns visual identity
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This global redesign operation, encompassing the company’s graphic identity and operational website, is the outcome of a company-wide work that has been carried out in the past years with the purpose of reaffirming Digigram’s values and message to the public. A redesigned logo that puts forward the company spirit the new company logo has been designed along the lines of the cochlea-shaped Digigram signature, featuring light lines that are flexible to morph and evoke sound waves.
“The iconic cochlea has been Digigram’s signature for over 35 years, and we love to get inspiration from our roots to better shape our future,” declares Nancy Diaz Curiel, Digigram’s director of sales, marketing and communications.
“For boldness,” comments Jérémie Weber, Digigram’s CEO, “we meant to add this zest of brightness to be reminded every day that boldness has been in Digigram’s DNA forever and this is what keeps us moving forward.”
This refreshed corporate identity reflects in a new, re-designed and cleaner website with enhanced functions to connect visitors and Digigram professionals behind the screen. “The main idea was to declutter the visual field and provide a straightforward, yet efficient web design that guides our visitors to the information they need - just like we focus on our customers to provide simple and efficient solutions for their audio applications,” comments Diaz Curiel.
“The navigation is now more intuitive and user-friendly, guiding visitors to the sections they might be interested in. The support pages have been further developed and enriched to provide thorough information of the Digigram ever growing solutions range.”
