From 10-13 October, Moscow was home to Russia’s largest music trade fair. ‘Music Moscow 2002’ attracted visitors and exhibitors from all over the world. One of the highlights was provided by Ruton S - the Russian distributor for Electro-Voice, with its dynamic yet business-like presentation.

As well as introducing visitors to a whole series of products drawn from the current Electro-Voice range, such as the Eliminator Double, the Eliminator kW, the EVID speaker and the new Co-11 and Re510 condenser microphones, the team, led by Gregory Ronin, had laid on a rock band, ‘The Vinyl Steam Locomotive’, whose powerful sound quickly established them as one of the biggest draws at the show. The band - all dedicated EV users - were showcasing the EV Eliminator Double and Eliminator kW enclosures, as well as the new Fri-2082 monitors. This allowed music dealers as well as members of the public to experience first hand the sensational sound quality of the new EV systems. As well as clinching numerous deals, Electro-Voice was able at this show to consolidate and further strengthen its market position in Russia.

"The response to our products was outstanding," said Gregory Ronin. The feedback on the new active speakers, as well as the systems tailor-made for Russia’s burgeoning cinema industry, were especially positive. "Professionals were particularly interested in the new X-Line Compact Array System," commented Ronin, adding, "it was great to see how many satisfied Electro-Voice customers there are already in Russia."

(Ruth Rossington)


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