According to EM Acoustics' operations director, Mike Wheeler, having proved themselves in the Danish and Finnish markets, Alfa Audio was the logical choice to extend operations into Sweden. "They've done a great job for us so far," said Wheeler. "It's been beneficial for us to be a part of the impressive roster of top quality pro audio brands in their portfolio, and Alfa Audio has benefitted from representing EM Acoustics as it has broadened their field of application and enabled them to offer a choice of system and budget options to customers that wasn't previously available to them. Alfa's pro-active approach to the market in offering seminars and workshops to both customers and end-users has also worked well for us. It ensures that everyone gets the best out of their choices and matches our own philosophy perfectly."
Alfa Audio's Lars Frederiksen comments, "At Alfa Audio we are very excited by the EM Acoustics' products. They are great sounding loudspeakers and the build quality is unsurpassed. Although the awareness is growing fast, the brand has still not quite received the attention that it deserves. We see a great potential for EM Acoustics in our markets and are proud that they trust us to represent them, not only in Denmark and Finland but now also in Sweden."
Alfa Audio's current roster includes d&b audiotechnik, Sony Pro Audio and Digidesign Venue. The company is also a dealer for DPA microphones.
(Jim Evans)
