Allowing visitors to input their details for a chance to win 100,000 Avios points, there's also the opportunity to win an instant prize of a leather passport holder or leather luggage tag. The installation also includes a server that sends visitors marketing emails, provided they have agreed to it.
"We're delighted to have developed the software for this kiosk-based experiential marketing promotion, says Steve Blyth, managing director of Engage. "Offering the chance of winning a prize is a sure-fire way of engaging customers, and adding a touch of technology makes it more fun and increases uptake because more people want to play."
(Jim Evans)
