"Many Shure distributors throughout Europe also distribute DIS," explains Ron Marchant, Shure EMEA's general manager of sales. "This agreement adds another country to that group, as well as bringing to an end a period when the DIS product line has not been available to buy in Finland. Noretron Audio is an established, respected distributor in the Finnish market, with a business focus and strengths that position us well for future growth, particularly in the system integration market."
"We are very excited about representing Shure in Finland," adds Jyrki Mäkinen, director of Noretron Audio. "The addition of the DIS brand to our product portfolio allows us to offer an even wider range of innovative, value-added audio solutions to the system integration, pro audio and retail markets."
(Jim Evans)
