Blitz worked with Pci:Live, a live brand communications agency, to supply equipment used throughout the launch event, which was held over three weeks in two venues on Spain's southern coast. The unveiling of the new models took place at the Circuito de Jerez (host to this year's Spanish Grand Prix) and the farewell gala dinner at an indoor bullring in Torrestrella. The event was attended by over 8,000 dealers with their partners, as well as Fleet guests.
Frank Kucharski, project leader at Pci:Live commented: "We have managed similar launches for a variety of clients but this was one of the most ambitious and challenging. We needed the equipment to be both reliable and effective and knew that Blitz would provide us with the perfect mix. They were able to think proactively through the difficult issues presented by the occasion, providing solutions that allowed us to deliver a successful launch for General Motors and its delegates."
Blitz supplied the AV equipment for the trackside workshops at the Circuito de Jerez, including radio mics and hard disc audio playback. Enabling all the delegates to listen to translations throughout the three weeks of shows, Blitz supplied infrared headsets with VT soundtracks in 17 different languages.
Blitz also provided a video replay and infrared commentary system for a custom-designed mobile auditorium which travelled around the racetrack, allowing delegates simultaneously to listen to commentary and watch live driving action. The event culminated with a show at the private indoor bullring in Torrestrella, unveiling the new Tigra amongst Flamenco dancers and performing stallions.
(Lee Baldock)
