Jeroen Perquin and Tom Barker-Harrold
Spain - Integrated Systems Events has announced the expansion of its senior leadership team with key appointments ahead of ISE 2024. Tom Barker-Harrold joins as senior marketing director and Jeroen Perquin as senior finance director.
“At ISE, we have ambitious goals for the future so it’s important that we have the right team in place to get us there. Tom and Jeroen join at an exciting time, as we prepare for our special 20th anniversary edition at ISE 2024, and we’re thrilled to welcome their unique knowledge, insights and experiences to our dynamic and international team,” says Mike Blackman, managing director, Integrated Systems Events.
Jeroen joined as senior finance director at ISE earlier this year and is based in The Netherlands. Jeroen brings extensive international finance experience from the energy, engineering and IT business to the company, working for both large multinationals as well as start-up companies.
Tom, based in the UK, joined in August and will oversee the company’s marketing and content strategy across multiple platforms in the lead up to its flagship event. Tom brings over 15 years’ experience within the AV industry to his new role.
To complement the expansion of the senior leadership team, ISE has also welcomed Lara Mayer as manager of business development & special projects.
The ISE sales team is completed by Siqi Deng as sales assistant and Antonia Lennon as sponsorship manager. The ISE Marketing Team added Gordon Wong as marketing executive earlier this year and the ISE operations team expanded with the appointment of Raúl Ruiz and Loan Muñoz as customer success executives.

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