USA - Loud Technologies has appointed Jeffrey Cox to the position of vice-president for the EAW brand group. As the new business leader for the EAW brand, Cox will be responsible for defining and leading all business and product strategies, including collaborating with Loud's sales, engineering, operations and marketing teams to ensure the deployment of these plans worldwide.

Cox brings to EAW a proven track record of introducing industry-defining sound reinforcement products and building highly successful business organizations around them. As the founder and CEO of Cox Audio Engineering, he was responsible for the introduction and manufacturing of the L-Acoustics V-Dosc Line Array, a product that caused a paradigm shift in loudspeaker formatting which completely altered modern-day touring and installed systems.

"I couldn't be happier that Jeff has agreed to head EAW," said Ken Berger, senior vice-president at EAW's parent company Loud Technologies and EAW co-founder." He and I share a similar respect for industry relationships and the importance of customer service. We have both built successful companies on the foundation of these principles."

Berger continued, "I have tremendous confidence in Jeff's ability to serve EAW customers and to represent the brand within the Loud organization. His direction will add tremendous focus and momentum to our market leading product development efforts as well as brand messaging, and as such, further solidify EAW's leadership position within the live sound market."

Cox added: "EAW is an industry leader and one of the most respected brands in sound reinforcement. I have long held a great deal of admiration for the EAW team and their ability to use technology and innovation to stay well ahead of their competition."

"When they made me the offer to work with this talented team, I simply couldn't refuse," Cox continued. "Particularly now that I can call upon the extensive engineering resources at Loud, as EAW sets forth to once again expand the boundaries of professional sound."

In his new position, Cox will work out of Loud Technologies' worldwide headquarters in Woodinville, Washington and will report directly to Loud's senior vice president of marketing and product development Ken Berger.

(Lee Baldock)


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