Joint Venture for Juliat and SA Australia

France / Australia - Robert Juliat and SA Australia have announced a joint venture - SA Europe - which will build on the existing capabilities of both companies, in the entertainment and architectural lighting sector. SA Europe will focus on the sales and support of SA's extensive range of dimming, control and network products within the European market. "This is an exciting initiative for SA - it makes us a local player and represents a very significant undertaking in Europe," said Chris Bishop, owner of SA. "We are very excited about the opportunities this venture creates. The joint venture will have access to Robert Juliat's valuable distribution network throughout Europe and company reputation, plus SA's technology capabilities and skills as a global leader in entertainment and architectural dimming development."

"Robert Juliat has strong relationship with many key players," said John Drummond Montgomery, CEO at SA. Robert Juliat also has invaluable local market knowledge and excellent product quality and reputation. Through this joint venture we will be very well placed to provide dimming and network products and services to the local industry alongside RJ luminaires."

Jean-Charles Juliat, chairman of Robert Juliat, said: "This joint venture will create tremendous synergies for both companies. Our successful existing range of dimmers and luminaires in addition to SA cutting-edge dimming and network products will enable us to offer the best combination on the market."

Bertrand Dauphant, formally an international sales manager at SA in Australia, has been appointed managing director of SA Europe and has relocated to Paris.

(Lee Baldock)

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