With deep experience in the AV sector through his years at AMX, and more recently working with ESCO Singapore, Mike joins Scala from WOW Vision where he served as the regional sales manager - GCC & Africa.
"I am very pleased that I was able to convince Mike to join us, and lead our growth in this strategic market," said Damon Crowhurst, VP EMEA. "His extensive local knowledge, complemented by his in-depth knowledge of all things AV and digital signage will ensure our local customers are able to have the highest quality of service and sales support.
"Scala has a great reputation in this market with a fantastic existing client base thanks to the efforts of AIMS over the past 10 years, and implementing a local presence should enable us to build on this early success."
Sean Wilms has also joined Scala and is based out of the Sittard office. He is responsible for sales across a number of Eastern European markets, including Poland, Hungary, Israel and Slovenia. Joining the services team is Daniel Ceker, who is based out of Finland, and David Neys joined Scala to lead the Netherlands based services team.
"After a very successful 2014 that saw over 20% year on year growth, we have further strengthened our team to ensure the high level of service that we are able to offer our customers and partners is maintained, whilst ensuring that the skill set we bring to retail is optimized for the nature of the engagement, particularly with regards to analytics and ROI," said Damon Crowhurst.
(Jim Evans)
