Lab.gruppen international sales manager Claus Behrens says, "Sim has got just the right profile for this position. He's worked as a freelance sound engineer for several UK rental companies, and also has a comprehensive knowledge of the installation market through his experience with companies such as Autograph Sales and Allen & Heath where he was involved in product management and technical sales, so he's a great all-rounder. We're delighted to have him on board."
Ludwell himself is equally enthusiastic. "Lab.gruppen has a strong range of technically advanced products that are involved in an array of interesting projects worldwide, both on the road and in fixed installations. I'm looking forward to spearheading the brand in the UK and maximizing every opportunity to promote the technical advantages offered by both Lab.gruppen and Lake products for the UK market."
(Jim Evans)
