Their shop solution was improved to better fit the requirements of B2B commerce
UK - With beginning of June, Laserworld launched their new website with a new, modern design and a new shopping system. Their shop solution was improved to better fit the requirements of B2B commerce: New product data feeds were made available to distributors, which make it easy to integrate Laserworld products into online shops, customer management systems and accounting software via XML feed.

In addition to that, new categories were implemented, providing bundle and set suggestions - for retailer, that want to get an initial product setup for their shop, and for commercial customers, that search for ready-to-go bundles with software, cables, etc.

Alexander Pokorny, marketing manager at Laserworld comments, "We frequently got inquiries from customers that weren't sure how products could be compared best. That's why we decided to provide some standard setups, so customers can get a better idea of what they may need." This new category offers product bundles - starter packages for retailers as well as functional bundles for nightclubs or rental companies. The 'Special Sales' section has been further improved and is better accessible now too.

(Jim Evans)


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