USA - Liberty AV Solutions has realigned its sales force across the US. Following on the heels of an announcement last week in which it was disclosed that David Ellis has been named as director of Western regional sales and Dan Reich will begin serving as his counterpart in the East, the reorganized sales force will introduce direct sales associates into the field that will work hand-in-hand with existing independent manufacturer's reps.

"The motivating factor behind this move is to provide an exceptional customer experience," says president John Dace Dace. "It's our belief that investing in a sales team like this will help us deliver the best customer service within the AV industry, and help us grow our market share in turn."

As part of the launch of the newly reorganized sales force, Kevin Cole has been named as inside sales manager. Working from Liberty's Colorado Springs headquarters, Cole will oversee the activities of all inside/outside teaming efforts.

(Jim Evans)


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